上一篇
下一篇
包裝設(shè)計(jì)：“東方樹葉”農(nóng)夫山泉包裝
作者:admin 日期:2013-12-16
茶飲料銷售模式“東方樹葉”系列茶飲料的問世，無論從包裝還是內(nèi)涵上都不禁讓人眼前一亮，繼06年“農(nóng)夫茶”之后再次盛放出文化營(yíng)銷的華美煙火。
1、“東方樹葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書，讓產(chǎn)品的差異化營(yíng)銷能迅速躍進(jìn)眼球。
在一個(gè)多月來的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿了“東方樹葉”的廣告動(dòng)畫和宣傳頁(yè)。細(xì)到大型門戶網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營(yíng)銷資源和優(yōu)勢(shì)，但在營(yíng)銷策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹葉”系列產(chǎn)品便沒有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://qhhrm.cn
1、“東方樹葉”秉承“農(nóng)夫山泉”一貫的“天然、健康”的賣點(diǎn)，在產(chǎn)品的外包裝上用晶瑩剔透、光滑圓潤(rùn)的瓶體凸顯出茶品純凈天然的直觀形象。尤其是0卡路里的產(chǎn)品特征，是非常搶眼的市場(chǎng)賣點(diǎn)。符合廣大消費(fèi)者追求低熱量的心理需求。
2、“東方樹葉”在繼“農(nóng)夫茶”之后繼續(xù)深化文化營(yíng)銷策略，以茶獨(dú)具歷史厚重感的外交形象——“東方樹葉”為系列產(chǎn)品主題，選用四種各具文化內(nèi)涵的名茶品種作突破口，升騰起了一整塊橫貫古今中外的文化祥云，在泛青春化的茶飲品市場(chǎng)爆炸出溫雅知性的禮花。
3、外形的高氣質(zhì)高品位設(shè)計(jì)加上豐富的文化背書，讓產(chǎn)品的差異化營(yíng)銷能迅速躍進(jìn)眼球。
在一個(gè)多月來的試驗(yàn)性上市后，農(nóng)夫山泉公司正式打響了廣告“細(xì)菌戰(zhàn)”。似乎一夜之間，世界的各個(gè)角落都布滿了“東方樹葉”的廣告動(dòng)畫和宣傳頁(yè)。細(xì)到大型門戶網(wǎng)站的漂浮廣告，電梯媒體電視播的廣告，大到大型賽事上的廣告宣傳板，央視黃金時(shí)段的形象宣傳片，這種大面積大幅度無孔不入的強(qiáng)勢(shì)廣告轟炸，讓消費(fèi)者應(yīng)接不暇地不得不自動(dòng)吸進(jìn)眼球、腦海、心靈。
不過“東方樹葉”系列雖然有著充足的營(yíng)銷資源和優(yōu)勢(shì)，但在營(yíng)銷策略的制定和實(shí)踐上卻不盡人意。因此，現(xiàn)在再去超市，“東方樹葉”系列產(chǎn)品便沒有剛上市那會(huì)兒的好光景，從最佳的貨架位置轉(zhuǎn)移到了邊角旮旯。
http://qhhrm.cn
文章來自: 
引用通告: 
Tags: 評(píng)論: 565 | 引用: 0 | 查看次數(shù): 57048
Thanks a ton for sharing this cool internet site.
Love the website-- very user friendly and great deals to see!
In addition to stoves, soapstone can also help improve efficiency in a very fireplace.
Updating your bathroom fittings can change your plain, outdated bathroom in to a room you will be proud of for less expense than replacing the fixtures. When planning the dimensions, a minimum of ten per cent extra needs to be allowed around the width to allow for the pulling in about the selvedges, which can be formed with the turn of the weft throughout the outside warp ends.
Updating your bathroom fittings can change your plain, outdated bathroom in to a room you will be proud of for less expense than replacing the fixtures. When planning the dimensions, a minimum of ten per cent extra needs to be allowed around the width to allow for the pulling in about the selvedges, which can be formed with the turn of the weft throughout the outside warp ends.
However, much like a survey it really is observed that more people are migrating every day.
It is important to integrate solutions that could make certain that the employees are comfy even if it means they are slogging for very long hours. You can determine the make features, advantages and price factors in addition to support of these corporations, depending on that you can decide whom to manage with.
It is important to integrate solutions that could make certain that the employees are comfy even if it means they are slogging for very long hours. You can determine the make features, advantages and price factors in addition to support of these corporations, depending on that you can decide whom to manage with.
thank you a good deal this web site will be official as well as informal
Great looking internet site. Presume you did a bunch of your own coding.
Great looking web site. Think you did a whole lot of your very own coding.
say thanks to so considerably for your site it aids a whole lot.
I love this site - its so usefull and helpfull.
發(fā)表評(píng)論
The most effective man is often the grooms most trustworthy and faithful buddy or relative. The ushers may be the grooms brothers, cousin, or greatest buddies, or brothers and shut family members of the bride. Responsibilities of the very best Man Before the marriage, he - pays for his personal attire, purchased or rented.
May give the envelope to the officiant earlier than the ceremony. Throughout the ceremony, he - is just not part of the processional but enters with the groom, standing behind the groom and slightly to the left. After the ceremony, he - instantly serves as one of many witnesses in signing the marriage license.
At the reception, he - doesn't stand in the receiving line until he can be the father of the groom. After the reception, he - promptly returns both his and the grooms rented formal put on to the appropriate location.